005_AYWA

AYWA is a culture-driven streetwear brand that needed a scalable ecommerce platform with a clear visual identity. The goal was to build a fast, reliable shopping experience that reflects the brand’s ambition and cultural foundation while remaining easy to maintain and grow.

Designed the brand’s identity and developed a custom frontend using Next.js and Shopify’s Storefront API. Built backend services with Laravel to manage user data, subscriptions, and authentication. Wrote SEO-optimised landing page content and designed all visuals to align with the brand’s tone and aesthetic. The site is password protected and prepared for launch.